The Marketing Manager's Handbook: the Keys to Sales and Marketing Success

By: "Gagnon, Eric"

Price: $72.95

Quantity: 1 available


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Effective Marketing presentation and execution is the difference between success or failure in your company's marketing program. The Marketing Manager's Handbook is the practical desktop reference for marketing managers who want to improve the implementations and effectiveness of their marketing programs to increase sales for their companies. The Marketing Manager's Handbook details the proven techniques required for the planning, development, presentation, and successful execution of marketing programs for companies of all sizes who sell their products in business-to-business, trade, and industrial markets.

Title: The Marketing Manager's Handbook: the Keys to Sales and Marketing Success

Author Name: "Gagnon, Eric"

Categories: business,

Edition: (1st printing)

Publisher: US, 2003

ISBN Number: 1884640044

ISBN Number 13: 9781884640049

Binding: Oversize Paperback

Book Condition: FINE

lb: 4.00 lb

Seller ID: 36X003

Description: "As new except for tiny mark on bottom corner of exterior page edges. ""Practical, real-world strategies for boosting sales in all markets, industries, and business conditions. Effective, proven marketing techniques for business-to-business, trade, industrial and high technology markets. For Marketing Managers who want to improve the implementation, effectiveness, and sales response of their marketing programs."" 492 pages."

Keywords: BUSINESS & ECONOMICS / Marketing / General "NOT KEPT AT STORE- if you would like to pick this up, please order the day before you want to pick it up. Use the ""pick up in store"" option for shipping at checkout."