Quantity: 1 available
The complete guide to harnessing corporate personality and style for competitive advantage As Fortune Magazine noted in a recent review of the best-managed companies, a strong sense of purpose and identity were two key factors that help the best companies stand out. In this book -- replete with case studies from leaders such as Virgin Atlantic, IKEA, Johnson & Johnson and Shell -- you'll learn exactly how to establish a powerful visual corporate identity for your company. From logo design to brand management, style guides to annual reports, Beautiful Corporations presents techniques you can use right now to give your company a powerful advantage in the marketplace. For marketing professionals, corporate design firms and their clients, and for senior managers who want to understand how design can provide competitive advantage.
Title: Beautiful Corporations: Corporate Style in Action
Publisher: "London, UK", 2000
ISBN Number: 0273642332
ISBN Number 13: 9780273642336
Book Condition: FINE/Near Fine
lb: 2.10 lb
Seller ID: 89X006
Description: "As new except for 1/4"" tear on top edge of back of DJ. ""Does your company create a strong sense of identity for you, your suppliers and your customers?"""
Keywords: BUSINESS & ECONOMICS / Advertising & Promotion "NOT KEPT AT STORE- if you would like to pick this up, please order the day before you want to pick it up. Use the ""pick up in store"" option for shipping at checkout."